LO3: Be able to carry out a specific production role for a chosen media production

Roles and Responsibilities

 For my Creative Media diploma, I joined a group of four (later three) people to create a film trailer for a would-be film called 'Counting Cards'. For the film trailer it was important that the basic plot of the film could be understood and that it enticed the target audience of horror fans aged 19-25. For this production I assumed the role of the Chief Editor, as well as helping with some Directorial decisions during the trailer's production. As this was also a small group, this meant taking charge of the group when it came to the post-production stages of our film trailer and ensuring that it fit the typical conventions of a film trailer. For this project our lead actor Lewis Wright also happened to be our Director, and so I was also tasked with supporting or challenging his directorial approach whilst he was on set with some help from Assistant Director Jai van der Kraan.

Contribution to Production

As my main role was being the Chief Editor of this production, it was my task to edit the majority of the film trailer by myself. This could be challenging at times and so I did have actor and director Lewis Wright to assist me in making certain decisions in regards to how the narrative flows within the film trailer. Having furthered my skills in editing since then I can see, looking back, that some poor editing decisions were made and the film trailer's narrative isn't as clear as it coul have been. All the same, this was a great way for me to initially develop skills in editing and general film production.

Below are some pre-production items created for this project, one of the trailer's drafts experimenting with different editing techniques. 

 

Undertaking Additional Tasks

In planning the production for the 'Counting Cards' I tasked myself with scouting lots of different locations to try and find the best place to shoot our film that would reenforce the genre and appeal to to the target audience. Similarly, I was very dedicated to furthering my skills in Adobe Premiere and so spent a lot of time creating the film's logo and animating it in photoshop, I then transferred my skills and knowledge from Photoshop to help myself learn to use Adobe Premiere. On top of this, I recorded short videos on my phone and then used Premiere to practise different editing techniques. I think this massively helped me develop my skills with the software.